Benjamin’s favorite online marketing resources:
Jeff Rose’s Online Advisor Growth Formula
All of my success with online marketing can be credited to the Online Advisor Growth Formula. Jeff has done a fantastic job organizing and presenting this material in an effective way, even for the non tech-savvy advisors among us. My firm has easily seen a 20x return over the cost of the course in the two years since completing this course.
(Full disclosure: I am now a partner on this platform.)
If you aren’t collecting email addresses from your website visitors, you are missing out on a massive opportunity to nurture your listeners beyond your podcast. Building an audience and connecting with them is crucial to online marketing for financial advisors. LeadPages will allow you to build landing pages, blog inserts, and lead magnet marketing – all without becoming a graphic design expert.
Free Lead Magnet
I (with lots of help) created an Excel tool for rebalancing portfolios. The final product was partially crowdsourced from our podcast audience.
Email me & I’ll give you the unlock code so you can rebrand the tool to suit your firm/show.
Creating Beautiful Images
Search Engine Optimization
“You can’t manage what you don’t measure” – Peter Drucker.
Tracking your placement on search engines is an important aspect of gauging your progress as an online marketer. I have used both SemRush and Serpstat to track the Google rankings of my online content.
If you’ve heard my presentation, you already know how I rank for retirement podcast. SemRush & SerpStat are the tools to measure this performance.
Best Content Marketing Conference
FinCon. I’ll see you there!!
**This page contains affiliate links**